Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Apr 15, Prayag Panchwadkar rated it it was ok. May 18, Keith rated it it was amazing. Segakl reveals the ten elements of Simplicity that have driven Apple’s success – which you can use to propel your own organisation. In big-company terms, some of the stories are amazing — such as when Steve returned to Apple and decided that it needed a branding campaign. Five top tech books for the holiday period. But he avoids being didactic, providing an simmple perspective on how Apple typically gets it right, citing Jobs’s insistence on straight talking, foolproof designs and memorable slogans, and his aversion to overstaffed meetings and big-company culture.

You’ll understand how his obsession with Simplicity helped Apple perform better and faster. Business and finance books Steve Jobs Apple reviews. Despite the cuteness of Simplicity and Complexity as warring superheroes, there’s a lot that’s interesting in this book.

Insanely Simple: The Obsession That Drives Apple’s Success

Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: By naming the iMac, he also laid the foundation for naming waves of i-products to come. Description ‘Simple can be harder than complex. Thanks To Steve Jobs, Simplicity was a religion. It took around a month — a simply astonishing amount of time.

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As long as you have a healthy balance in the brand bank, customers are more willing to ride out the tough times. Product details Audible Audiobook Aimple Length: Thanks for telling us about the problem. Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.

Meeting the IoT security challenge. If that means kicking the invited but unneeded ninth person out of an eight-person meeting, so be it. To be fair, none is entitled “Think Steve”. The concept Segall wants to sell you: Apr 30, Pages. The idea of going simple, and Jobs s obsession with it, is neither a set of rules nor a goal, but a worldview of how things should be and should proceed. The ones who see things differently.

It’s such an iconic campaign that has stood the test of time and there’s a reason for that. Segall’s admiration of Jobs cannot be understated. The Obsession that Drives Apple’s Success. Withoutabox Submit to Film Festivals. Apr 30, Pages Buy. We are unable to find iTunes on your computer.

The obsession with Simplicity is what separates Apple from other technology companies. If Apple Books doesn’t open, click the Books app in your Dock. The Internet, Warts segwll All, book review: Creative Selection Ken Kocienda. May 14, Neven rated it really liked it. It was also a weapon. At the same time, Segall has the ability to point out the flaws in Jobs and exercises this ability at various times, while discussing siimple hardship of maintaining simplicity.


I enjoyed this book and would recommend this for nascent business owners and other entrepreneur students as the marketing strategies discussed could provide a plethora of ideas that one continue building upon.

Nor was it Job’s leadership and drive.

Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

The obsession with Simplicity is what separates Apple from other technology companies. It embraces and communicates the core values of Segal.

In the end this book was not worth my time to finish, and I did not get much out of what I did read. More practical than theoretical, this essential book is about using the power of Simplicity to set a company apart. May 01, Jose Antonio Alguacil rated it it was ok. Write a customer review. Kindle Edition Verified Purchase.

Finally, Segall’s style is extremely conversational and often humorous. Is this really supposed to inform me about the nature of simplicity?

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